1. Be genuinely curious

   • The best way in is through a shared positive value (ie. we all want our kids to be safe at school). No one has ever argued someone else into their political party.

   • Invite them to tell you more about why they believe what they do.

     • Keep asking why or for deeper understanding until they run out of talking points.

     • Repeat their points back to them and get them to confirm. (ie. You think arming teachers and installing metal detectors at all public schools will keep American kids safe?)

2. Focus on the government’s role

Lots of people feel strongly about political topics based on personal values. Those feelings and values aren’t going anywhere.

For example, A person’s religion telling them abortion is wrong isn’t going to change. But they still might agree that the government shouldn’t apply any single set of religious values to the entire country.

Get more topic-by-topic talking points >

3. Lead with the positive

To keep positive momentum rolling for Kamala Harris/Tim Walz, try not to add fuel to the Trump dumpster fire. The goal is to bring more people into the movement, even if they’ve never voted for a *gasp* Democrat before. Give them something to vote for, not just against.

• Hear why these rhetorical tips work, from someone who worked on the Obama campaign and has lots of strategic comms expertise. Plus, a deep-dive into what not to say, and the psyche of various Trump supporters.

4. Keep expectations low

Go in to the conversation with the goal of understanding where they’re coming from, and work to get them to think critically about why they support who they do. That’s it.